We craft dynamic inbound marketing strategies and video solutions to strengthen the bond between our clients and their customers. We trust in simple ideas, quality content and authentic relationships that have the power to drive monumental growth in business. Let’s climb higher together.
An effective content strategy is your greatest tool in generating new leads but is often the most overlooked. Or, if you have an existing content strategy, actually putting it to use may be taking you months and may not be as consistent as needed. We have developed a unique process to direct a targeted strategy and implement the appropriate tactics to increase the number of qualified leads you receive.
No plan is successful without research. Set goals that will keep your inbound marketing campaign on track.
We begin with a complete audit of your current marketing, customers and objectives. With a deep dive into your current analytics plus conducting internal, customer, and competitor research, we build the foundation for a successful campaign.
It’s all about your customers. Plain and simple. Know who they are and what resonates with them.
It is paramount to be focused on a clear, detailed target. We use research to define unique buyer personas that represent your targeted customer profiles. These help define content strategy and inform how we execute the campaign. This enables us to identify trends and create targeted content that converts.
Websites are the new handshake. It’s your first serious impression to a potential new customer.
We design and develop websites that express who you are as a company backed with expert functionality to convert leads to sales. A/B testing and conversion rate optimization of our landing pages ensures your getting the best results possible from your web presence.
Attract the right customers who are searching for a solution you provide.
SEO is the art of awareness. We enhance your site with a targeted SEO that supports our content strategy. We use relevant keywords and strong backlinks to growth your organic search rankings.
The core of inbound marketing. Content is the driving force to bring leads to your site and convert them into customers.
We utilize content in many forms from blogs and eBooks to podcasts and videos. We create, test, and refine content throughout the campaign to create awareness, engage visitors, and cultivate leads that turn into customers.
Connect with your customers at the right time and with a personal message.
Email is the pathway to regular, intimate communication with your clients. We engineer database growth and execute personalized, automated campaigns to inform, educate and convert.
Connect with your potential clients at just the time and with a personal message.
Don’t let your social media strategy feel robotic. Your customers can tell. We bring a personal touch to social and remind your customers they are connecting with real people who deliver value.
A picture is worth a thousand words, so how many is a video worth?
Video is both part of our strategic content plan and a standalone service we offer. Our videos increase engagement, deliver value, and educate leads to drive an interactive path to conversion.
We are constantly evaluating performance metrics to ensure efficiency and success.
Everything we do is backed by data. We’re obsessed with measuring performance to optimize efforts and ensure we’re on target to drive leads and customers for you.
Digital advertising compliments content strategy by driving quality traffic.
Get on the right channels with the right message. We will utilize awareness campaigns, retargeting existing traffic and bring in new ones.
Tailor your marketing to focus on your customer. Seems simple, right? Most marketing strategies don’t put the customer at the center of it’s plan and, instead, think about a company-first approach. This is where inbound marketing is different. We build each inbound marketing campaign based on your customer’s personality, habits, lifestyle and where they are in the buyer’s journey. Our inbound strategies don’t stop once they purchase but continue to ensure you are always top of mind. We place a tremendous importance on working with you as a true partner to focus on your customer, grow your business and drive you to succeed.
The buyer's journey begins with the awareness. How do you put your knowledge and expertise in front of your potential customers to grasp their attention? The answer is by providing targeted, educational, and quality content them. With developed buyer personas, defined SMART goals, and creative content ideas built around your buyer persona's interests, we are able to drive quality traffic to your site.
Once you have your ideal customer's attention and earned their traffic to your website, it's time to convert them into a lead. We optimize your conversion path by building landing pages, testing calls-to-action, and creating premium content offers that entice your customers to submit their contact information in exchange for your premium content. Delivering a consistent flow of valuable content builds trust and begins the process of converting from a lead to a sale.
On average, a potential customer reviews 8-12 pieces of content before making a decision. By creating automated lead nurture email campaigns, custom workflows and engaging social media content, you can help guide this potential sale through the buyers journey. Content such as helpful advice, case studies, and product demos will help your convert your lead to a sale.
Congratulations, you made a sale! Now what? By increasing your customer retention by just 5%, you can earn up to 25% more in profits. If you continue to create personalized marketing content, offer top customer services, and conduct customer surveys, you can assure your customers are returning buyers, as well as positive promotors of your brand.
We’re proud to be Inbound Marketing Certified and a HubSpot Partner Agency. With HubSpot, we help our clients fuel monthly web traffic, increase their conversion rates, and create a content ecosystem that drives growth. If you would like to know more about HubSpot and our marketing technology stack, schedule an intro call with us today.
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