As a marketer, you might find yourself conducting more interviews than you would think.
Interviews are the crux of effective marketing activities like creating impactful content, hosting podcasts and webinars, and developing personas. Despite this, people don't often learn how to conduct interviews unless they pursue a career in industries like journalism or law.
Watch now and learn how to:
- Prepare for an interview
- Ask the right questions
- Capture the information you need
- Craft follow-up questions on the fly
