To create content that will resonate with your target audience, you'll first need to develop a strategic plan to make sure the content is engaging, well-informed, and helps you dominate search engine rankings.
Don't start from scratch - review what you've done in the past and keep doing what works. A content audit allows you to optimize the content that isn't performing and promote the content that is.
Once you're ready to create new content, tap into your team's immense technical know-how, and create digestible content. A content outline built on conversation is the next step to well-informed content search engines will love.