What are the benefits of automation with HubSpot?
Productivity Increases
Free your marketing and sales team from daily repetitive tasks so they can focus on developing new ideas and projects for outreach.
Time-Saving
No need to schedule your day around the next Twitter post or email blast. Even routine sales follow-ups can be wholly automated and scheduled ahead of time so you can focus on the projects and leads that demand the most attention.
Personalize Messaging
Personalization goes far beyond inserting someone’s first name in an email subject line. Once a contact has entered the HubSpot CRM, automation can track what web pages they’ve seen, what offers they’ve interacted with and lets you know when the best time is to reach out. Tailored experiences that are unique to each visitor increase engagement and boost sales.
Centralize Campaigns
Keep track of all campaign assets across mediums so you can determine which of your marketing tactics are working in an instant. Are you getting more engagement from email marketing or social media? Are your blogs delivering targeted traffic to related gated offers? HubSpot’s intuitive campaign reporting tools allow you to measure multi-channel performance in one place.
Return on Investment
Do you struggle to show the ROI of your marketing spend? Automation technologies like HubSpot make all aspects of your marketing strategy fully transparent. Pre-built reports and easy access to analytics means you don’t have to be a trained analyst to understand what your efforts have accomplished.
Moreover, by targeting prospects more directly, your marketing dollars are being used wisely and efficiently.