It’s a top priority in a brand's marketing campaign, but do you know how to successfully implement it into your strategy to generate and convert more leads? Are you unsure what kinds of videos to make, where to post them and how to leverage them?
Join Beacons Point as we explore these topics and the latest trends in video marketing. You'll learn how you can incorporate video into your inbound marketing campaign to build better content and connect with your ideal audience.
At the event, "Using Video to Create An Effective Inbound Campaign", we'll deep dive into the following topics to build your knowledge and confidence with video. Plus, you'll get actual, usable tools to incorporate video marketing into your next inbound campaign.
- How video marketing enhances your marketing efforts
- Why video is a crucial component of your marketing campaign
- How to convince your boss to do more video
- The different types of video to incorporate at each stage of your inbound campaign
- How to leverage your videos on multiple platforms
- How to choose the best video platform (i.e. Wistia, YouTube, Vimeo, etc) for you
- Video marketing tools & helpful resources
Who would benefit from this?
Marketing Coordinators or Marketing Managers who are looking to drive new leads with fresh, creative ideas in their inbound marketing campaigns.
Director/VP of Marketing with an understanding of the inbound methodology who is looking to nurture leads and increase conversion rates.
Entrepreneurs and Business Owners looking for a better understanding of how to connect with their target audience and engage with them using video.
What will I get out of this?
In today's modern marketing world, video is more accessible and critical than you may think. You'll come away from this event armed with the expertise and toolkit to attract and nurture new leads using video.
Plus, you'll have the opportunity to meet and network with local professionals, enjoy free drinks and snacks, and have a great time in a relaxed setting!
About the Event
We will kick off the workshop with 20 minutes for drinks, light bites, and networking. The event will be held at the best co-work and incubator space in North County San Diego, Incubate Ventures. Once everyone has a drink in hand, we will begin the presentation and take questions at the end.