Grow Better: How to Develop a Buyer Persona

Pre-Recorded Webinar

Do you know who your customers are? Most companies think they know but often base this off of a feeling rather than data. While instinct and experience are important, there are a few extra steps you should take to make sure you’re solving the right problems for the right people. Tune in to our first webinar in our "Grow Better" series for a look at how to develop an unbiased buyer persona.   

Here’s a sneak peek at what you’ll learn:
  • How to identify your buyer persona
  • Techniques for asking the right questions to the right people
  • How to best utilize the new information 
  • How your personas should direct your strategy


Webinar Host

Alex Meade, Director of Sales & Marketing @ Beacons Point


Alex has been helping companies grow by using value-based video content. When he's not working with businesses and their marketing, you can find him at a coffee shop, brewery, or watching Star Wars with his one-year-old son, Max.


Max Reinhardt, Content Strategist @ Beacons Point






Additional Resources


Buyer Persona Questionnaire Tempplate

The buyer persona questionnaire template can serve as your guide to keeping your persona interviews brief and consistent. It s a great way to stay organized and ask the right questions. 

Buyer Persona Documentation Template

Once you have your persona interviews complete its time to document. We have provided a template when we build personas for our clients. This always you to document and share your personas to the members of your team. 

Download The Persona Resource Pack