Grow Better: How to Develop a Buyer Persona
Do you know who your customers are? Most companies think they know but often base this off of a feeling rather than data. While instinct and experience are important, there are a few extra steps you should take to make sure you’re solving the right problems for the right people. Tune in to our first webinar in our "Grow Better" series for a look at how to develop an unbiased buyer persona.
- How to identify your buyer persona
- Techniques for asking the right questions to the right people
- How to best utilize the new information
- How your personas should direct your strategy
Alex Meade, Director of Sales & Marketing @ Beacons Point
Max Reinhardt, Content Strategist @ Beacons Point